Apple has added another award to the cabinet. During the Display Week trade show Apple was awarded the Display of the Year by the Society for Informational Displays (SID). The Series 4 Display was given the award due to increasing the display size 30% without increasing watch size. Secondly, it features LTPO technology which increases efficiency with saving battery life. Apple previously won the award last year for the iPhone X and iPad Pro.
The SID gave the following statement regarding the display.
While retaining the original signature design, the fourth-generation Apple Watch has been refined, combining new hardware and software enhancements into a singular, unified form. The striking display, which is more than 30 percent larger at 40 mm or 44 mm, depending on the model, seamlessly integrates into the thinner, smaller case, while the new interface provides more information with richer detail. The display is the defining feature of Apple Watch, and Series 4 pushes that feature farther than ever. The challenge for designers was to make the display bigger without noticeably increasing the size of the case or compromising the battery life. Narrower borders enable a viewing area that’s more than 30 percent larger, while a new display technology called LTPO improves power efficiency, helping users get through the day on a single charge.
Winners also included Samsung and Sony.