With a new year and new trends always emerge. Friendster gave to MySpace that turned into Facebook then evolved into Twitter as the space for social sharing on the Internet. It may not be the newest network on line being around for four years it is certainly gaining momentum since the holiday season ended.
Where is the new traffic coming from? The evolution of the demographic that uses the service. Normally, known for being used by those in college or younger, for better or worse reasons, Snapchat is now gaining popularity with those in the 25 and up age range. Many of these individuals are in the entrepreneurial segment wanting to connect with their audience directly via photos and videos than blasting their words on a Twitter page. Facebook has been taken over with meme based content that is just shared time and again which is losing its appeal for making a lasting impression.
Where has the popularity come from? Everyone has different reasons which run the scale as to why. I will give my personal reasoning. First, I have had an account for a few years though have never really found a need in posting photos that disappear. I have always wanted a log of photos I have shared online. I found it entertaining to see how others have used it daily. Often, I thought some went over board with using it. New features were added over time to add more utility to the platform. I began the deeper dive into it after seeing the unique motivational style of posts DJ Khaled. His post did not fully appeal to my taste so they became short lived for my interests. My attention was trapped again when Gary Vaynerchuk put his momentum into Snapchat. His attention to connecting by being so genuine to his audience gained my attention back to Snapchat. Have I fully gone all in to snapping 2016, not yet though I am getting there. I have never been a selfie person so I comfortable with putting my face out there. I will definitely say I have done more than ever before in this short time period of 2016.
Here is why 2016 to me is the year of Snapchat:
Personal connections via Snapchat are able to be made quickly via several different methods. Believe a person would prefer a text conversation. Do it. Think they want a simple photo with filter and writing on it? Get it done. Video chat a personalized message saying, “Thank you”. You are covered. Snapchat gives you this flexibility.
You must grow your network organically. You must either add friends to the network via username, address book, Snapcode or the nearby feature. So there is some hussle involed in getting your network setup. There is no auto invite feature for connecting it with an existing social network. You have to get your Snapcode out into the world by networking legitimately with people. Someone must find value enough in your content to be willing to put that effort in.
Snapchats are more candid that most other social networking platforms. No real editing can go into one. Yes, you can line up a photo perfectly but it will be gone in a day. No editing a video in iMovie before posting it. There are filters though nothing as elaborate as Instagram. Quick and efficent. Having fun with little risk of it being permanent allows for you to experiment with creating your own style.
Targeted messages for those that you wish to reach.